Ram has been #3 in the truck wars for years, behind Chevy and Ford. QRD had always been a problem with the brand, but when they were awarded with “the longest lasting pickup accolade” we seized on that and created the campaign “Long Live Ram”. Weaving human stories with dependability attacked this perception. And for the first time ever Ram overtook Chevy as the #2 selling truck brand.
Broadcast / Digital / Social