Ram has been #3 in the truck wars for decades, largely because of reliability issues. When they received “The longest lasting pickup” award we seized on that and created “Long Live Ram.” Weaving human stories with dependability attacked this perception. For the first time ever Ram overtook Chevy for #2. And like the idea honoring a World War II veteran, there’s an additional execution outside the campaign showing Ram’s commitment to the military.
broadcast / social